Executive Creative Director
We created a brand campaign for Rituals to generate more online sales. The insight was this: getting back into your routine after the holidays is not easy. But luckily, you can now hold on to that holiday feeling with a Mini Rituals holiday: a set of three products that help you dream yourself back into a world of relaxation and balance. We spread this extended holiday feeling to women with two online films that aired in the Netherlands, Germany, Belgium, and UK.